Winter Lights is the flagship Arts and community event for Brookfield Place. A major activation and investment, Winter Lights is at the heart of Brookfield’s annual PR campaign.

Our team is responsible for PR Strategy and execution, media relations and some elements of social. We have successfully delivered outstanding ROI across all metrics year on year, with reach having grown in the last 24 months.

In addition to Festival events, our team incorporated many of the precincts award-wining bars & restaurants into our strategy, ensuring wider coverage for the Brookfield brand.