Freo Group is Australia’s largest crane hire and logistics company, with 23 depots nationally and a workforce of over 750 employees. In 2012 the family-run business was acquired by an international group of manufacturing and service companies with a collective revenue of US $8 billion managed by Warren Buffet.

The transition from family-owned business to an emerging global player necessitated a bold new approach to communication and reputation management. Whereas in the past Freo Group had achieved success under the radar, it was now crucial for the business to step up to a higher corporate level. That’s where we came in.

In addition to a highly-successful earned media campaign, our team undertook internal communications planning and helped reinvent the company’s digital media presence. The results speak for themselves. Today, Freo Group is seen Australia-wide as an employer of choice and a business not afraid to take a stand on key issues.