ARTiculate was an ambitious grassroots campaign by the WA Chamber of Arts and Culture to highlight the importance of arts in our everyday lives. Staged across social media and with a strong focus on community engagement, ARTiculate was designed to better position the Chamber for a share of vital government funding.

Our team was appointed to design and manage the campaign in its entirety – a scope of work which lasted more than six months. Telling the story of prominent Western Australians within the arts industry, the project offered an insight into what could be lost if arts funding wasn’t prioritised. Social media users were encouraged to share their own stories – a tactic which significantly amplified the campaign’s reach.

The campaign outstripped all its target metrics, boosting the Chambers’ social media following by 25% on Facebook and 70% on Instagram. Most importantly, however, ARTiculate’s success led to the acquisition of xxxx.